From Prototypes to Production: Meet Our Hackathon Winners

Our Internal Tools Hackathon wasn’t just about pulling all-nighters or chasing clever code. At the heart of it, we wanted to solve real problems – the headaches our colleagues deal with every day. The mission? Build tools that actually make life easier.

Nine teams brought their A-game, but three projects really changed the way we think about our daily work. Here’s who walked away with the top honors.

🥇 1st Place: ASMA (AI Strategic Merchant Advisor)

Before ASMA, our Sales teams spent ages buried in spreadsheets, trying to piece together performance tips for shops. Jakub Hladký and his crew flipped the script. They built an AI „brain“ that handles all the data grunt work – analyzing merchant info on the fly and firing back custom strategies in seconds. Now, our Sales folks get to ditch the number crunching and focus on being true partners to our merchants. What used to be a time sink is now a massive edge for Heureka.

The Team: Jakub Hladký, Jiří Langr, David Kajtman, Pavel Šácha, Lucie Jurystová, Matyáš Křeček.

🥈 2nd Place: Merchant Feed Management

XML feeds keep Heureka running, but honestly, wrangling them can be a nightmare. Tomáš Starý’s team built a friendlier, smarter way to manage these feeds. The new interface makes onboarding merchants a breeze and slashes troubleshooting time. Customer Success can finally stop drowning in tedious admin work and get back to helping people – what used to take days now takes minutes.

The Team: Tomáš Starý, Tomáš Képeš, Petro Kostyuk, Martin Klimek, Barbora Chaloupecká, Veronika Elšíková, Jan Věchet, Jan Šťastný, Ondrej Kristejn.

🥉 3rd Place: AI Q&A Operator

Our „Poradna“ community is packed with helpful info, but the flood of questions is nonstop. Martin Bak’s team stepped in with an AI operator that sorts and suggests answers automatically. Now users get answers fast, and our Content team doesn’t have to slog through piles of repetitive moderation. Quality stays high, and no one burns out.

The Team: Martin Bak, Pavel Lorenz, Danylo Nechai, Pavel Charbuský.

How We Picked the Winners?

Choosing winners wasn’t simple. The jury sized up each project based on five pillars: 

• business impact,
• innovation,
• technical execution,
• functionality,
• and how well they used modern tools like AI.

But their word wasn’t final. Half the score came from the jury; the other half came from peer voting. So, in the end, the tools that won were the ones everyone actually wanted to use.

A Company-Wide Team Effort

Hackathon wins are never solo acts. Plenty of other teams pushed our limits:

• Content: Automated text correction keeps our catalogs sharp.
• Logistics: Automated tracking status mapping speeds up support.
• Legal: New tools make EU Regulation Compliance smoother.
• Customer Success: A new validator keeps our product reviews reliable.

What’s Next?

We’re not just building „cool demos“. A bunch of these projects are already moving toward production. We’re laying down the core tech that will make Heureka faster, smarter, and, honestly, more human by 2026.